Schema & Entity Foundations
We make your business understandable to AI search engines.
Most websites are built for people first and machines second. We structure your services, people, locations, credentials, content, and proof signals so AI systems can clearly understand who you are, what you do, and why your business should be trusted.
We make your website legible to AI. Most aren’t.
If you ask ChatGPT “what is [your company name],” what does it say?
For most small and mid-sized businesses, the answer is one of three things. It hallucinates and gets the basics wrong. It says it doesn’t have information. Or it gives a generic description that could fit any company in your category.
That’s not a content problem. That’s an entity problem. AI models don’t see your website the way a human visitor does. They look for structured signals (schema markup, entity graphs, validated cross-references) that confirm your business is a real, distinct thing in the world.
Most websites don’t have those signals. We install them.
What’s in the engagement
This is a one-time fixed-fee project. Six weeks. Concrete deliverables. Foundation work that everything else builds on.
Entity Audit and Graph
- Map your business as an entity (the thing AI needs to recognize)
- Audit current schema implementation (most sites have less than they think)
- Identify gaps in your entity footprint across Wikipedia, Wikidata, Crunchbase, LinkedIn, industry directories, and category-specific surfaces
Schema Implementation
- Organization schema with full sameAs network
- Person schema for every author and key team member
- Service schema with offers, areaServed, and serviceType
- FAQPage and HowTo where appropriate
- Article schema with entity mentions
- Validation across Google Rich Results, Schema.org, and LLM extraction tests
Knowledge Graph Submissions
- Wikidata entry creation or correction
- Crunchbase, BBB, and industry directory updates
- LinkedIn company page alignment
- Founder and key team Person pages
llms.txt and llms-full.txt Implementation
- Curated llms.txt at root
- Full content markdown export
- IDE-agent compatibility (Cursor, Claude Code, Copilot)
Documentation and Handoff
- Maintenance guide for your team
- Schema change checklist for future content
- Quarterly check-in invitation for ongoing clients
Why this matters
You can’t do citation-worthy content or AI visibility tracking on a foundation that’s broken. Schema and entity work is the unsexy plumbing that makes everything else possible. Most agencies skip it because it’s not a recurring revenue line. We start with it because every other engagement we run is twice as effective when this is done right.